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TV and on-demand audiovisual services in Croatia

Description of the audiovisual market


Audiovisual media landscape Croatia 2015

The three main players in the broadcasting sector in Croatia are the following:  private broadcaster Nova TV (owned by Central European Media Enterprises) with 4 channels (including generalist, children and sport channels) and total 28.3% of the daily audience share. It also owns the SVOD service Oyo; the Public Service Broadcaster HRT has five national channels and one international, and 20 regional windows. The broadcaster had a total audience share of 28.5% in 2014, which pushed it above the commercial operator Nova TV;  the RTL Group has 6 channels (including 4 thematic channels) and a 21.1% audience share.

There are at least 14 on demand services established in Croatia including the catch-up TV services of the main broadcasters HRT, RTL and Nova. The main distribution companies Bnet and MaxTV also offer on demand services of their own alongside third party services such as HBO on Demand. Oyo is the SVOD service of Nova TV (part of the Central European Media Enterprises known elsewhere as Voyo). Netflix became available in Croatia following the global launch of the service in January 2016.

Croatia has a strong development of IPTV in the market reaching 25.8% of households. However, DTT is still the most important distribution platform serving 53.4% of homes. A pay DTT service was introduced in 2013 with 48 000 homes subscribing at the end of 2014 according to IHS. The main IPTV operators are T-HT with MaxTV (part of Deutsche Telekom) and Amis. Cable TV provides services to 10% of households and 7% of households subscribe to satellite services. The most important cable operator is Bnet (part of Telekom Austria) and satellite services are also offered by Bnet (Vip Sat TV), and by T-HT (MaxTV).

The main legislative act that regulates broadcasting in Croatia is the Electronic Media Act (2009). There are two regulatory bodies relevant to the audiovisual market. The Agency for Electronic Media of the Republic of Croatia — AEM (Agencija za elektronicke medije) regulates audiovisual media and the Croatian Post and Electronic Communications Agency — HAKOM is responsible for telecommunications and the allocation of frequencies used in broadcasting.

Licensing authorities / Registers
TV channels
TV channels established in the country
Foreign TV channels targeting the country
Other TV channels available in the country
Local TV channels established in the country
On-demand audiovisual services
On-demand audiovisual services established in the country
Foreign on-demand audiovisual services targeting the country

This country has no local on-demand audiovisual services available in the country.

Operators (all types of companies)
Providers of on-demand audiovisual services
Distributors, transmitters and/or packagers
Other activities

This country has no host and/or store of applications.