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Major changes to MAVISE (September 2016)

42 countries updated

Clarifications and improvements


Together with a full update cycle, major changes have been introduced to the MAVISE database to reflect the evolution of audiovisual services and to simplify the access to the data. The most significant changes are the following:

A. Television services

1. CLARIFICATION OF THE CONCEPT OF CHANNELS TARGETING ANOTHER COUNTRY

For one given country, the available TV channels are listed in four different sub-categories:

a. National and regional TV channels established in the country (including the national versions of pan-European TV channel brands).

b. National and regional TV channels established in another country but targeting the country (including the local versions of pan-European TV channel brands).
The concept of targeting is not an exact one and is based on one of the following facts:

c. Other channels available in the country.

d. Local channels

Please note that we do not update systematically the local channels. The information available in MAVISE is therefore not comprehensive.

2. HD, SD AND TIME-SHIFTED VERSIONS REGARDED AS THE SAME CHANNEL

The Standard Definition (SD), High Definition (HD) or Time-Shifted (“+1”) versions of a TV channel are now regarded as only one entry in MAVISE. The availability of the channel in SD, HD or Time-Shifted is indicated in the MAVISE channel page. Please note:


3. CLARIFICATION OF PAN-EUROPEAN CHANNELS

Pan-European channels are television channels available all over Europe in one linguistic version. They may be available for free or included in the TV packages of distributors in several different countries. These channels are registered in MAVISE as Pan-European (free-satellite channels) or Pan-European (pay-satellite channels).


4. SIMPLICATION OF THE LIST OF GENRES

The list of genres has been simplified and unified with the list of genres for On-demand audiovisual services.


B. On-demand audiovisual services

1. MAVISE COVERAGE

The concept of on-demand services covers everything from a professional transactional or subscription service to newspapers with videos posted in a specific section of a newspaper site or semi-professional TV channels on  video-sharing platforms. MAVISE cannot track all these services and therefore focuses on the most relevant ones. The MAVISE team uses the following criteria to select the services:

It should be remembered that MAVISE is not a tool to assess whether an on-demand service is an Audiovisual Media Service in the sense of the AVMS directive.

2. CLARIFICATION OF THE TYPES OF ON-DEMAND SERVICES

The categorization of the on-demand services has been simplified under a new “type” indicator with 4 different categories, and these can be searched on the “Advanced Search” page:

 
3. DISTRIBUTION OF ON-DEMAND SERVICES

The technical distribution of an on-demand service is classified under “Distribution”:


4. CATCH-UP REGARDED AS A FEATURE OF A TV CHANNEL

Most TV channels have launched catch-up (Replay) television versions. MAVISE no longer tracks them as separate on-demand services. The availability of a catch-up version of a TV channel is indicated in the MAVISE channel page.

Only the major Replay “platforms” are now included in the on-demand section of MAVISE: services which offer the access to the programmes of several channels in catch-up mode, operated by TV groups, television distributors or third-party web sites. Please note that this results in a decrease of the number of specific on-demand services in MAVISE

5. SIMPLICATION OF THE LIST OF GENRES

The list of genre has been simplified and unified with the list of genres for television channels.


About MAVISE

Content of MAVISE

MAVISE is a database of audiovisual services available in Europe, and is maintained by the European Audiovisual Observatory. MAVISE offers mainly the following information:


MAVISE is not a legal tool to assess the jurisdiction of audiovisual services or to assess whether an on-demand service should be considered as an audiovisual media service in the sense of the AVMS directive.

MAVISE covers the 41 countries members of the European Audiovisual Observatory. However audiovisual services established outside these 41 countries but available in at least one of them are also included.

As regards television channels, MAVISE aims to have a near-to comprehensive coverage of pan-European, national and regional channels available in Europe. Local channels already included in MAVISE are not updated on a regular basis.

As regards on-demand services, MAVISE tracks the most relevant services from an economic perspective, based on market shares, ownership (main broadcasters or TV distributors) or large geographic coverage.

MAVISE is completely updated once a year during Autumn, while significant market developments are added on a continuous basis.


Sources of information

The MAVISE team and its correspondents use different sources of information:


Limits to the data collection

The census of audiovisual services in Europe faces a series of limits, including the following:

Definitions and clarifications for some indicators

1. Information on TV channels

Name of the channel: A country is often mentioned in the name of the channel (e.g. TV3 (Denmark)), for two reasons:

Coverage: refers to the reach of the TV channel.

Language: refers to the language used for the target country. A TV channel originally in English but sub-titled in Swedish will be considered as a Swedish-speaking channel.

Main targeted country: refers to the country commercially targeted. Some channels target several countries or the whole Europe region.

Specific targeted countries: refers to other countries explicitly addressed in terms of programming, advertising, subscriptions etc.

Access: refers to the way consumers access the channel: for free (e.g. in DTT or by free satellite); for pay (paying a subscription to a TV package (cable, satellite etc.) in which the channel is included) or for a premium subscription (paying a specific subscription to the channel).

Available in SD/HD/Catch-up/Time-shifted: All versions may not be available in all countries were the channel is available.

Related licensing authority: “Channels/ Services without identified registration (name of the country) refers to a TV channel supposedly established in the country, but which does not appear in the regulator’s list of licensed channels.

Main kind of transmission: when a TV channel is distributed both in DTT and in cable or satellite or IPTV, DTT is indicated as the main kind of license.

2. Information on on-demand services

Name of the service:

Type of the service: on-demand services are classified under one of the following 4 types:

Language: refers to the language used for the target country. An on-demand service proposing English language programmes sub-titled in Swedish will be considered a Swedish-speaking service.

Coverage: refers to the commercial reach of the on-demand service.

Main targeted country: refers to the country commercially targeted. Some services target several countries or the whole Europe region.

Distribution: refers to the network(s) used for distribution. Online relates to the distribution on the open Internet (“Over-The-Top”). Managed relates to the distribution over a “closed” television network (e.g. cable, IPTV).

Access: refers to the way consumers access the on-demand service: for free; for pay (paying a subscription or renting/purchasing programmes on a pay-per-view basis); part of a subscription to a TV package.

Related licensing authority: “Channels/ Services without identified registration (name of the country) refers to an on-demand service supposedly established in the country, but which does not appear in the list of licensed/registered services of the regulator.



The European Audiovisual Observatory

Set up in December 1992, the European Audiovisual Observatory's mission is to gather and distribute information on the audiovisual industry in Europe. The Observatory is a European public service body comprised of 42 member states and the European Community, represented by the European Commission. It operates within the legal framework of the Council of Europe and works alongside a number of partner and professional organizations from within the industry and with a network of correspondents. In addition to contributions to conferences, other major activities are the publication of a Yearbook, newsletters and reports, the compilation and management of databases and the provision of information through the Observatory’s Internet site (http://www.obs.coe.int).
The company Easter-Eggs has developed the software for the database with the assistance of the company Altran for the coordination of the project.